AXIS Latest Issue 

AXIS vol.177 in store now!


Cover interview  Manabu Tago, Art director/Designer
“Our goal is to create reformative values and continuously evolving designs out of the existing concepts and stereotypes.” This is the company credo of MTDO led by Manabu Tago. MTDO is involved in diverse subjects related to society. It brings new values and reforms with the power of design while persistently posing questions.

Feature The Growing Retail Business
As the market matures and people's interest shifts from owning things to building experiences and new connections, more and more retailing spaces are incorporating human interaction and experiential values as their driving force. Also on the rise is a trend towards developing new business opportunities by fully employing information and communication technology. Here we explore clues to growth in commercial facilities through their service design and space development that win the hearts of customers visiting the shop.

Opinion Rosita Missoni, Creative Director of Missoni Home
Missoni is an Italian knit brand that was founded by the husband and wife team of Rosita and Ottavio Missoni in 1953. Today, Rosita Missoni serves as creative director of Missoni Home. Turning 83 this year, Rosita Missoni has been active on the forefront of design for over 60 years, and even today is filled with curiosity about different cultures and fields and still travels around the world. Inspired by the talk she gave at the highly acclaimed Design Indaba conference, we asked her about the Missoni Exhibition now underway in Milan and the unique colors of her company and the times when knits were not recognized as a material suitable for high fashion.

Lovable Continuous Design  Hisakazu Shimizu ×Kotobuki—Drinking Fountain
Continuous Design is an original method put forth by Hisakazu Shimizu. Controlling 3D software as if molding clay makes possible a speedy, continuous design without the need to change tools. In this series, we examine examples where S&O DESIGN and companies representing various fields work together in taking up the challenge of design development that transcends existing frameworks to unveil original concept models.

Topics Sony's Life Space UXーReinterpreting what design should be
Although Sony may appear to have lost its luster for some time now, the company is on the verge of reviving its stimulating and inspiring product development through a methodology based on a new design concept while firmly maintaining a footing in its original niche, the AV (audio-visual) field. Introduced here is what may be called its current forefront project, Life Space UX, and its goal.

Topics Ideas and forms drawn up by six young architects 35 and under
U-35 Under 35 Architects Exhibition 2015 will be held from October 16 to 31 at the Umekita Ship Hall in Grand Front Osaka. This year, Sou Fujimoto was assigned to select six architects who will exhibit the worlds of their own work through diverse approaches. Three peopleーFujimoto, Junya Ishigami, who selected the architects last year, and Kohki Hiranuma, who has been involved in running the exhibition as an advisor from its launchーtalked about the highlights of the exhibition.

Topics Martino Gamper—Creations balancing constraint and freedom
A solo exhibition by Italian designer Martino Gamper titled 100 Chairs in 100 Days, which began in London in 2007 and has toured around the world, will run until September 23 at Marugame Genichiro-Inokuma Museum of Contemporary Art. What is this initiative in which Gamper produced one chair a day for 100 days addressing? We talked with Martino Gamper in order to give thought to this question when he came to Japan for this exhibition.

Other topics
How to prevent misguided product development
The new BMW 7 Series―Modern Luxury on Wheelso
Endeavors seen in two photographic events at AXIS Gallery etc.

Other series
The Prototype Morita Holdings “Habot-mini”
Blinking Memory “Elliptic Map” By Yasuhiro Suzuki
Creators’ work and soul Jun Murakoshi/ Christophe Guberan etc.

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AXIS magazine archives
designers on AXIS cover

Designers on AXIS cover 9 Richard Hutten

The Prototype Archive

The Prototype Archive 9 Research Center for Advanced Science and Technology, The University of Tokyo  Display of Sunlight through the Leaves (2006 -)

The book review leads to creation

The book review leads to creation 11 Arte come mestiere (Design as Art) / A book review by designer Naoto Fukasawa