AXIS Latest Issue 

AXIS vol.173 in store now!

14.12.31

Cover interview  Tim Brown, President & CEO of IDEO
The way people understand the field of design, as well as design's function and role, has recently seen great changes around the world. Playing a huge part in this transition has been the design firm IDEO. In addition to accomplishing significant innovations in its own organization, IDEO has suggested new possibilities for design through its diverse activities. I talked with IDEO CEO Tim Brown about the company.

Feature Next-Generation Designers-2015
In any age, being a designer means taking up new challenges one after the other. Among the multitudes of such designers, there will arise a number of individuals with highly-distinctive creative abilities who will lead the next age. Here, we introduce eight groups who have the potential to become that kind of presence.

Traditional Craft Forms Hairstyling Scissors
Among various types of scissors, hairdressing scissors are definitely “hard workers.” When a hairdresser or barber cut a client’s hair, the number of snips can approximate 1,000 on average. Serving 10 clients per day, the number of snips would be 10,000, and assuming that the hair salon operates 250 days per year, that number would reach 2.5 million. Accordingly, scissors are required to maintain their sharpness under these abusive conditions. Since a client might complain if even so much as a single strand of hair gets snagged in the scissors, hairdressers are pretty demanding about their quality. They are the epitome of the professional tool.

Opinion Yoshito Ito,Director of Design Division, Denso
What should our design be? The DENSO Design Sense has been constructed while pursuing that question through exhaustive discussions. It was established to firmly create reliable design that lives up to the DENSO standards, but it's not restrictive and actually frees designers to come up with innovative ideas. We visited the company's Design Director Yoshito Ito.

Topics NewDealDesign—Delivering the benefits of technology to one and all
Based in San Francisco, NewDealDesign expresses its explorative stance in its very name. Interpreted freely, the term “New Deal” can mean “As the times have changed, things can be done differently now.” The idea is that when designing a product in the environment of Silicon Valley, it's not enough to just think of form and function; one must conduct a “technology design” that includes consideration for social responsibility and social impact. Let’s take a look at what NewDealDesign has been up to for the past several years.

Topics In pursuit of Next Quality—The Kokuyo Design Award 2014
The Kokuyo Design Award competition, which solicits from the general public product designs that excel from the users' perspective and endeavors to commercialize them, has just held its 12th occasion to date. Ever since it was established in 2002, the event, which has resulted in the birth of hit products such as Kadokeshi (eraser) and Campus notepad Parakuruno (notepad) from among the winning works, has become a very appealing design competition for young designers who want to see their ideas realized in the marketplace. This year too, the event saw many unique proposals from both inside and outside Japan.

Other topics
An interview with Sean Carney, CEO of Philips Design
Realizing the “Eco-village Concept” by designer Kosei Shirotani

Other series
The Prototype ISUZU “Pedal Car”
Blinking Memory “The Japanese Archipelago as a Veranda” By Yasuhiro Suzuki
Mahobin by Hisakazu Shimizu × Zojirushi etc.

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