The answer is….

09.12.07

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In our article dated October 14, with our photo shooting image, we asked you whom we will feature in the cover of AXIS vol.143.

The answer is Sam Hecht of Industrial Facility. After working for IDEO from 1993 to 2002, he founded Industrial Facility with Kim Colin. Now they are engaged in numerous projects with MUJI, Hitachi, Issey MIyake Perfume and Herman Miller etc.

In our interview, his keywords are “Landscape-centered design” against Human-centered design, and “equilibrium.” You will find his unique concepts in our next issue to be published on December 28.

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