Honda press meeting at Automobile R&D Center
09.08.06
Design room
Honda R&D had the press meeting at Automobile R&D Center in Wako city, Saitama.
Nobuki Ebisawa, Operating officer, General manager, Styling Design Development Division, Honda R&D Automobile R&D Center talked about the Honda design history and philosophy.
Nobuki Ebisawa
Ebisawa also talked about the design development of the hybrid car INSIGHT which has been a biggest seller in the Japanese market.
The hybrid car INSIGHT
The clay model of INSIGHT
The 1st INSIGHT
Recently Japanese consumers are more focusing on ecology, and at that point INSIGHT is one of the most successful cars in Japan. Also INSIGHT is always compared with Toyota Prius about design, price etc.
Tokyo Motor Show 2009 is coming soon (October 24 – November 4), and it is certain that Japanese car makers are developing show cars focusing on ecology more and more. AXIS is looking forward to seeing how they design “ the future.”
Anyway today it is very good opportunity for us to enter the design room (see the top photo) which is usually very confidential area.
